ARBY'S CHIMP

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COMMERCIAL GOT FIRST PRIZE. Title: Chimps Client: Arby'sFirst Air Date: 2007Agency: Merkley + Partners/NYECD(s): Andy Hirsch, Randy SaittaGroup Creative Head(s): Chuck Borghese, Jean BatthanyArt Director: Becky KerrsCopywriter: Joe EspositoAgency Producer: Chris CoccaroProduction Company: Tool of North America/BicoastalDirector: Erich JoinerEP(s): Jennifer Siegel, Brian LattHead of Production: Amy DeLossaProducer: Joby OchsnerPost/Effects: rhinofx/NYCD/Director: Vico SharabaniVFX Supervisor: Rick SchulzeProducer: Linda GallagherSVP/EP: Camille GeierPartner/Managing Director: Rick WagonheimEditorial: Cut and Run/NYEditor: Mike DouglasEditorial Assistant: Conor FlynnProducer: Angie AguileraTelecine: The Mill/NYColorist: Tom PooleRHINOFX HAS THE RIGHT MOVES FOR ARBY'SThe Brief:In a world where Arby's Market Fresh Sandwiches will not be upstaged by dancing chimps; talented primates must take a backseat to taste. With the skilled direction of Tool's Erich Joiner, the rhinofx team provides the VFX, and gives the monkeys opportunity for life…and light step.From CD Vico Sharabani:This is our first project in a series of animal driven spots for Merkely and Arby's. We've enjoyed a great ongoing relationship with the agency with several of their clients, so we've developed a really nice shorthand with the creative teams.Erich (Joiner) wanted to avoid CG animals, so we shot a body double in a chimp suit. He cast this really great dancer who could pull off the complex dance moves. We then put it all together in Inferno, manipulating body proportions so each looked unique-tracking different textures on the chimps body for more realism. There was some very light CG enhancement of the primates faces, but very little.About rhinofx:Since its launch in 2000, rhinofx has created award-winning visual effects, design, and animation for commercials, VFX for feature films, episodic television, webisodic mini-series, and videogame cinematics. The company's principals and artists have also led the industry's exploration into the boundless potential of branded digital content. By cultivating extensive relationships with key brands, advertising agencies, and film/TV studios, rhinofx utilizes its creative directors and artists to develop and execute powerful branded entertainment to build both identity and awareness. The company's principals include: Partner/CD/Director: Vico Sharabani, CD/Director: Harry Dorrington, CD/Director: Arman Matin, CD/Director: Natasha Saenko, SVP/Executive Producer: Camille Geier, and Partner/Managing Director: Rick Wagonheim.

Channel: Entertainment
Uploaded: September 2, 2007 at 3:48 am
Author: kabadaa

Length: 00:00:47
Rating: 4.83
Views: 28941

Tags: Sunil Narkar monkey riverdance arby's chimp salad ultimate blt burger sandwich the best commercial marathi play natak Mumbai India Bombay hindi naatak acting theater

Video Comments:
kevinasaurus (June 8, 2008 at 7:20 pm)
this is unbelievably hillarious! whoever thought up this one needs a raise!
1004abcD0953S741F (June 1, 2008 at 5:22 am)
hmmmm never gets old
enzo (May 27, 2008 at 10:01 pm)
lol cool video! my names Riley, kinda feelin bored if any1 wants to join me on cam or wana chat i will be signed on at __ FriendlyFlirts(.COM) __ my user ID there is Riley_ohxes chat soon xx its FR33 to j0in! mwah
swagv (May 14, 2008 at 12:37 pm)
I never got that about humanity.

Make a monkey dance, and people act like they've seen the face of God. %^/
DrHMFIC (April 25, 2008 at 1:24 pm)
What's the big deal? All Irish can dance like that.
Roses2Roses (October 31, 2007 at 12:24 am)
SeamusOGeary

"What are 5 years old. That is very mature. Does your mom know you are on line?"

well, obviously you must be five
because that was one of the worst come backs i've ever heard in my intire life!
wesuri88 (October 30, 2007 at 9:46 am)
pretty good video!
dhanchak (October 29, 2007 at 5:04 pm)
Love it! Great Commercial! The guy is Sunil

Love Sunil Narkar! Can't wait to see him more
SeamusOGeary (October 26, 2007 at 6:53 pm)
You're Right,
British racists to make frequent comparisons between Irish people, Black people and apes. The Cambridge historian Charles Kingsley wrote to his wife from Ireland in 1860: "I am haunted by the human chimpanzees I saw along that hundred miles of horrible country...to see white chimpanzees is dreadful; if they were black one would not see it so much, but their skins, except where tanned by exposure, are as white as ours."
SeamusOGeary (October 26, 2007 at 6:45 pm)
Roses2Roses,

"hey retards ---------> GROW UP" What are 5 years old. That is very mature. Does your mom know you are on line?